Brand Guidelines Development: We developed comprehensive brand guidelines for Barefoot Wine and its collaborative projects. This included creating cohesive visual identities encompassing logo usage, typography, color palettes, and brand tone. These guidelines ensured consistency and brand integrity across all platforms. Oreo x Barefoot Collaboration Campaign: We spearheaded the conceptualization and graphic development for the highly successful Oreo x Barefoot collaboration campaign. This campaign generated 469 million impressions and was featured on popular platforms such as Saturday Night Live, New York Post, and USA Today, among others. Visual Solutions Across Multiple Mediums: We created impactful visual solutions for Barefoot Wine, including captivating point-of-sale displays, innovative packaging designs, and compelling print and web advertisements. These designs drove consumer engagement and effectively communicated key brand messages. Original Illustrations: By incorporating original illustrations into designs, we infused them with unique visual elements and enhanced their storytelling capabilities. This approach added a distinctive flair to the brand's visual communications.